Mind control, yes, it exists!
As the title said, mind control is real. But it’s not the concept that you can turn your acquaintances or customers into obeying slaves. However, you can influence them.
So the questions here are: “How it works?”, “How can I use it?” and “How can I apply it into marketing?”.
These questions are so interesting that I had to do research and write this blog to share to you all, especially marketers. Yet, I have to emphasize that the purpose of this blog is to help you attract, connect, and approach more people, not to manipulate others!
Before we go any further, I want to explain why I am targeting marketers in this blog.
Let’s look at these cases below:
- If you ask a popular influencer or blogger to mention your product in their next post, will they agree?
- Will customers or investors give you their money after you present your plan to them?
- If you introduce your product to a customer, will they want to buy it again in the future or share your product to his/her friend mouth-to-mouth?
You can’t make sure about the result, because you can’t read their mind. And it sometimes demotivates you.
Personally, I have witnessed and experienced similar situations. That’s why I am really eager to know how to apply mind control into this field to improve the chances.
1. Make yourself BIGGER, GREATER
Let’s take this story as an example:
There are two homeless beggars sitting on a pavement. The first guy writes “Spare any change? God bless you!” on his piece of carton. While the second guy writes this on his carton: “I’m a father. I want to feed my starving family. Please help!”
So, who will you help? The second guy right? I bet that you could even help him more than just a few bucks. But how is it like that. What’s the differences between the two guys?
It’s true that the former has a shorter and more readable phrases. But it confirms that he is a beggar. On the other hand, the latter’s phrases make him a really important person. A responsible father of a family, not a beggar.
That’s the power of being a greater thing. So, how to apply it into marketing.
- Don’t be a seller, be a representative.
- Don’t sell a product, sell a philosophy.
- Start a trend, a phenomenon instead of an event.
2. DO NOT let customers think
When introduce a product to customers, a lot of marketers always focus on the product’s advantages or good sides. However, customers will notice that the presentation is missing the disadvantage part. And customers start to think and to scrutinize it. As a result, they will come up with many drawbacks of the products.
That’s counter-effect! The product’s disadvantages is all the customers consider about instead of mentioned benefits.
So what to do here is, do it for them. DO NOT LET THEM HAVE A CHANCE TO THINK ABOUT IT.
- Instead of only talking about the benefits, do discuss both sides of the product.
- Make comparisons and tell why the advantages outweighing the disadvantages.
- Be specific. Give reasons. Provide proofs. The more specific it is, the easier to make them go with the flow.
- Guide them, step by step. Tell them what to do, explain why.
If marketers can do it right, it looks like advising rather than trying to sell something.
It’s easy to get a yes because marketers have thought through everything wisely, and customers are just like no-brainers.
3. Offer customers an URGENT chance
Yes, it must be urgent!
Maybe we all are familiar with this saying: “Congratulations! You are the lucky customer that is noticed about the sale-off of our shop. You should come to our shop to get the benefits.”
Will you go? Not really, right? Because there is no urgency, nothing motivates your act. In customers’ thought, “another time” exists. They believe that they can come anytime, not necessarily now. In other words, the sale-off’s importance is reduced.
So, how to persuade customers now.
Just put a few more deadline factors. “Congratulations! You are the lucky customer that is noticed about the sale-off of our shop. You should come to our shop to get the benefits because it’s only be available for three days, and then all items will be charged $20 again.”
4. People are mirrors
It’s really common for a marketer to approach their customers on social networks in this digital age. And ofcourse, Facebook, Twitter or Instagram are great places for people to express their emotions. Honestly, on those platforms, these emotions are mess and wild.
So how can we take advantages from this aspect?
“Emotional contagion” effect, named by researchers, is what I am going to talk about.
According to The Proceedings of the National Academy of Sciences (PNAS), people mirror the emotions, both positive and negative, that their friends express in their posts. It’s crazily exciting to know that, right?
So there are two possible ways to apply this mind trick.
First, if you somehow know about your target’s friends’s or relatives’s activities on social network, you can have a suitable plan to approach your target. Hit your target’s emotion right, you will get their attention.
Second, if you approach your target and they respond in a certain way, it’s likely that their friends could respond in that way as well! So, you can regard the first one as a rehearsal and get experience to adjust your plan for your next customers.
Third, during your approach, you could ask your customer to recommend some people alike. It’s possible that the customer would suggest their friends whose posts effected his/her emotion. So, this would involve more people than just you and your customer.
Mind control is a very big and interesting field. It’s a helpful skill for marketers, in some aspects, to approach and convert their customers. I believe that there are many potentials that we should explore. But, do it with a good will. Don’t be a manipulator.