Subconscious bias exist in each of us. It affects the way we see the world. For example, studies have shown that people are more likely to accept information that supports their opinion than the information that’s against their view.

Subconcious bias are divided into many categories.

1. Confirmation subconscious bias.

It’s a tendency to focus on information that supports an existing belief and ignore the negative information.

For example, researcher A believes that women are not as healthy as men. He will not use the studies of women’s power, or he may have more different interpretation of information than the non-biased researchers like him.

An example of confirmation subconscious bias.

2. Political and religious bias.

Prejudice is based on liking a political opinion or a religious belief.

For example, person B has the belief in God. He believes that God will answer all the the petition of the people. Even if his petition is not answered, he still does not give up his beliefs.

3. Heuristics subconscious bias.

It is a “shortcut” way of thinking to understand the world, and it can create biases.

Heuristics is a “shortcut” way of thinking to understand the world, and it can create biases.

For example, the person C, after many times using Heuristics thinking methods, form prejudices against a fixed female pattern. He tends to see all women belonging to this type, even though there are people who he meets are completely different from his model.

4. Selection bias.

This kind of bias tends to select subjects for scientific studies. Subjects selected either appear to be consistent with researcher bias, or do not belong to the general audience.

For example, the researcher D believes that men are less capable of verbal language than women. When selecting study subjects, he will select the men with below the average capacity.

Selection bias tends to select subjects for scientific studies.

5. Subconscious bias in psychology.

Prejudice in psychological studies negatively affects cognitive development. It causes changes in suggestive treatment for mental instability. For psychotherapists, their personal biases can influence identifying the problem as well as providing treatment for patients.

To eliminate biases, researchers first need to be self-aware of their presence. This helps them to be more proactive in “correcting” their personal biases. Some other tools such as ‘double-blind study or peer review methods also help to eliminate bias among the researchers.

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